OAKLAND, N.J. — An Oakland-based contracting and construction company has as many social media followers as some celebrity accounts.
Click any of the videos on the "Real Renovations of NJ" Intstagram page and you'll see why.
There's something oddly satisfying about the transformative process of renovating houses: laying tiles, painting walls and smoothing over mud beds.
"We're definitely well-known in our local area from Instagram, word of mouth and work we've done," said Kevin Ryffel, 29, who founded the company along with Michael Haight.
"In this industry, people don't market at all."
Real Renovations, however, has an application right on its social media pages which Ryffel says reels in about four leads a week.
Ryffel says he learned "the right way to do things" while working for his uncle's company, Drehwing Construction.
"If it wasn't for him, I wouldn't be where I am today," he said.
"I've been working in this trade since high school," Ryffel said. "I used to work at a mill workshop and then I started working in construction all through college."
He opened Real Renovations with Haight a few years ago and "we've just been cruising," Ryffel said.
SEE FOR YOURSELF: https://www.instagram.com/realrenovations/